Professional website design and easy to use commercial CMS propel a successful relaunch
Posted on Aug 09, 2011
OSL Oncology Systems new website which was launched a few months ago is going from strength to strength in record time.
"We were about to launch new products at a major industry exhibition, and needed to revise our website significantly. Our old site was running on open source software and it was just no longer serving its purpose, says Pam Schreier, marketing manager at OSL.
"We needed a new professional design, a content management system that anyone in the office could use, and which would offer the flexibility for us to move ahead with our marketing campaigns online and offline at an incredibly fast pace. We only had 4-6 weeks to get this all off the ground."
OSL website is now using Intelligent WebCentre CMS by Smart Media, who also designed the website.
"I knew from working with Smart Media in the past that they could deliver what we needed despite the short time scale" continues Pam.
"Smart Media imported core content from the old site, and as the CMS is so much easier to use than our old site, we have been able to add significant amount of new information to the site. I can effectively manage our search engine marketing and follow up the effectiveness of our integrated campaigns in real time."
"The website is now an important part of our business development, and provides good quality business enquiries. The interest from abroad for our relocatable radiotherapy unit and radiotherapy imaging software is something we simply would not have without the new website", adds Julie Mead, Director of OSL.
Oncology Systems Limited (OSL) is the largest independent provider of radiotherapy equipment and software in the UK. OSL’s customers include both the UK’s NHS and private radiotherapy facilities as well as public and private providers in the Republic of Ireland.