Visitor Tracking
For a marketeer, it is vital to understand your website audience and how your marketing activities or web site content can change behaviours.
Intelligent WebCentre campaign tracking module answers question such as
- where do the visitors come from?
- what keywords did they search for?
- how long did they spend on the site?
- which pages are most popular?
- how often do regular users visit the site?
- which pages do they bookmark?
Furthermore, if you are placing banner adverts, or sponsoring keywords on portals and search engines, it is a necessity to be able to accurately measure the effectiveness of the campaign.